What You’ll Get in Just 3 Minutes
You’re not losing clients because your content is weak.
You’re losing them because different brains process your message differently—and most talks only reach one or two.
This quick assessment helps you:
See Your Overall Message Score
Get a directional snapshot of how intentionally you’re structuring your message for listeners.
See Your Seven Category Scores
See how you rated yourself across Core Claim, Proof, Steps, Connection, Possibility, Integration, and Clear CTA.
Find Where to Look First
See your Strongest Area and Biggest Opportunity so you know where to focus your attention first
Free • 3 minutes • Instant PDF results • No credit card required
RESULT: Mixed Signals – Some processing styles are connecting,
Others are quietly walking away.
See where your message appears strongest and where to focus your attention first.
Free • 3 minutes • Instant PDF results • No credit card required
Why This Assessment Works
For more than 25 years, Florence Callender has worked at the intersection of speech-language pathology, communication, and learning. That experience shaped a simple principle behind Brain-Friendly Messaging: a message can be clear to the speaker and still leave listeners needing different things before they are ready to decide.
Some listeners may need proof. Some may need practical steps. Some may need to feel a connection. Some may need to see what’s possible. Many will need more than one.
The Brain-Friendly Message Score™ helps you look at seven areas of your message through the M.E.S.S.A.G.E. Method™ and notice where your presentation appears strong and where there may be gaps worth examining.
Florence Callender
Speaker Messaging Strategist
Founder, The MessageWorks Company
This assessment has helped speakers discover why their talks
inspire applause but don't convert—and exactly how to fix it.
GREAT FEEDBACK DOESN’T TELL YOU EVERYTHING
A presentation can get applause, engagement, and great feedback while the right listeners still don’t take the next step. I call that the Applause Gap™
→ Some listeners need Proof before they’re ready to decide.
→ Some need practical Steps.
→ Some need to feel a Connection
→ Some need to see what’s Possible.
→ And many need more than one.
The Brain-Friendly Message Score™ helps you see where your message is strong and where to focus your attention first.
